Rhenus Americas network
brandvideo with animation
Client
Rhenus Logistics is a globally active logistics service provider. Rhenus is a future oriented partner with worldwide possibilities and several in-house assets. Even though Rhenus is a huge, global company with many employees and locations, it still has a personal approach.
Product
Rhenus is currently present in 8 American countries utilizing a comprehensive network of 22 offices across North and South America. Together with Rhenus we created the conceptual plan to put Rhenus on the map in the Americas by enlightening their usp's.
The goal
It was important to visualize the brand identity of Rhenus. Therefore, for every USP a scene was created that embodies that feature. For example, the globe scene shows Rhenus’ worldwide possibilities and the transitions between vehicles represent the in-house assets.
Our solution
To keep it authentic and personal the footage was shot at locations in the Americas. We combined this by using a modern and innovative look & feel. Besides the full length animation we collaborated with Rhenus on a strategy to determine which additional deliverables were needed to reach their goal.
final result
process
Together with Rhenus we did research on the visualisation of every usp. From the briefing we created mindmaps that highlight all features and transformed this into several scenes.
outcome
Based on the full-length animation, two social shorts of approximately 30 seconds were delivered that are used (in a campaign) on social media. The animations are used on the website, in presentations and during conferences. In addition, stills and printable image material was provided for specific targeted purposes.
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